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Short brand stories on packaging : an examination of consumer responses
Solja, Eeva; Liljander, Veronica; Söderlund, Magnus - In: Psychology & marketing 35 (2018) 4, pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
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The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; … - In: Journal of business research : JBR 119 (2020), pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
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Throwaway history : brand ephemera and consumer culture
Heller, Michael; Kelly, Aidan - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 397-408
Persistent link: https://www.econbiz.de/10011339721
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Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
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Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André; Thebault, Marinette; Roy, Yves; … - In: The journal of product & brand management 25 (2016) 6, pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
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A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International journal of retail & distribution management 45 (2017) 11, pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
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Factors influencing consumer buying behavior while purchasing packaged fruit juice in Kathmandu Valley
Bhatta, Subekshya; Pradhan, Radhe Shyam - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 4, pp. 125-136
Persistent link: https://www.econbiz.de/10014495119