Throwaway history : brand ephemera and consumer culture
Year of publication: |
2015
|
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Authors: | Heller, Michael ; Kelly, Aidan |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 397-408
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Subject: | Brand history | genealogy | brand culture | packaging | low involvement brands | culture | consumption | brand relationships,macromarketing | business history | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Unternehmensgeschichte | Business history | Internationales Marketing | International marketing |
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