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Internet tools enable organizational transformation from the inside out : the Nokia Siemens Networks case

Deering, Anne; Cook, Andy; Jonk, Gillis; Hall, Anne van - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 34-37

Persistent link: https://www.econbiz.de/10003775226

Online discussion on government websites : fact and failure?

Hedde, Marc ter; Svensson, Jörgen S. - In: ICTs, citizens and governance : after the hype!, (pp. 21-37). 2009

Persistent link: https://www.econbiz.de/10003852862

Nutzung und Wirkung von Video-Content in Online-Jobbörsen : Erkenntnisse einer explorativen Studie

Pagel, Sven; Goldstein, Sebastian - 2009

Diese Untersuchung von Video-Stellenanzeigen in Online-Jobportalen fokussiert zwei zentrale Aspekte der Bewegtbildkommunikation: einerseits die Nutzung und andererseits die Wirkung von Videos auf Websites. Zu diesem Zweck wurde eine qualitative Blickregistrierungsanalyse mit 20 Studierenden aus...

Persistent link: https://www.econbiz.de/10003842759

How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective

Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 451-462

Persistent link: https://www.econbiz.de/10003884441

Electronic-communication technology and its effects on collegiate athletics' recruitment

Smith, Alan D. - In: International journal of business innovation and research 2 (2008) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10003686185

Making TV a two-way street : changing viewer engagement through interaction

Schreiber, Michael - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 37-55). 2008

Persistent link: https://www.econbiz.de/10003755903

Consumer acceptance of recommendations by interactive decision aids : the joint role of temporal distance and concrete vs. abstract communications

Koehler, Clemens F. (contributor); … - 2010

Persistent link: https://www.econbiz.de/10008665495

The interactive authority of brand Web sites : a new tool provides new insights

Voorveld, Hilde; Neijens, Peter; Smit, Edith - In: Journal of advertising research 50 (2010) 3, pp. 292-304

Persistent link: https://www.econbiz.de/10008697039

A context-aware approach to user profiling with interactive preference learning

Malo, Pekka; Siitari, Pyry - 2010

Persistent link: https://www.econbiz.de/10003976064

Interactive marketing and computer-mediated communication

Harridge-March, Sally (contributor) - 2010

Persistent link: https://www.econbiz.de/10003982790

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