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221
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
222
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
223
Is website interactivity always beneficial? : an elaboration likelihood model approach
Palla, Polyxeni
;
Tsiotsou, Rodoula H.
;
Zotos, Yorgos C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10009773043
Saved in:
224
Social TV als Chance für neue Geschäftsmodelle mit ePace am Beispiel von ProSiebenSat.1
König, Karl
;
Benninghoff, Arnd
;
Prosch, Marcus
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 201-212)
.
2013
Persistent link: https://www.econbiz.de/10009773960
Saved in:
225
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Saved in:
226
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
Saved in:
227
Viral propagation of consumer- or marketer-generated messages
Yeo, T. E. Dominic
- In:
The Routledge companion to digital consumption
,
(pp. 273-283)
.
2013
Persistent link: https://www.econbiz.de/10009690728
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228
Betty und die Best Ager : eine Studie zum interaktiven Fernsehverhalten der Zielgruppe 50plus
Butz, Aurel
- In:
Doppelklick statt Doppelherz - Medien für die …
,
(pp. 125-177)
.
2010
Persistent link: https://www.econbiz.de/10009761651
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229
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
230
Social Commerce : der Einfluss interaktiver Online-Medien auf das Kaufverhalten der Kunden
Rossmann, Alexander
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 149-178)
.
2013
Persistent link: https://www.econbiz.de/10009783686
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