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Entering emerging media markets : analyzing the case of the Chinese magazine market
Strube, Mania - In: JMM : the international journal on media management 12 (2010) 3/4, pp. 183-204
Persistent link: https://www.econbiz.de/10008823573
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Culture, people, codification - an empirical study on knowledge transfer in internationally expanding companies
Stadler, Christian (contributor) - In: Knowledge management : nurturing culture, innovation …, (pp. 93-100). 2005
Persistent link: https://www.econbiz.de/10003383813
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Paths to foreign markets : does distance to market affect firm internationalisation?
Ellis, Paul D. - In: International business review : the official journal of … 16 (2007) 5, pp. 573-593
Persistent link: https://www.econbiz.de/10003570344
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Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank; Lenzen, Johann Michael; Meyer, Frederik; … - In: The journal of brand management : an international journal 20 (2012/13) 5, pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
Berndt, Ralph (ed.) - 2007
Persistent link: https://www.econbiz.de/10003539199
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Internationale Wettbewerbsstrategien : Die globale Wirtschaft und die Herausforderung China
Berndt, Ralph (contributor) - 2007
International MBA-Concepts -- Der Globale Executive MBA (GEMBA) für die Managementweiterbildung ohne Grenzen -- Corporate Strategies -- Methoden des Zukunftsmanagements -- KMU im globalen Umfeld: Rahmenbedingungen und Entscheidungsfindung für eine Niederlassung in China -- Die Entwicklung...
Persistent link: https://www.econbiz.de/10014014260
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Factors influencing perceptions of performance: the case of western FDI in an emerging market
Demirbag, Mehmet; Tatoğlu, Ekrem; Glaister, Keith W. - In: International business review : the official journal of … 16 (2007) 3, pp. 310-336
Persistent link: https://www.econbiz.de/10003486432
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New business models in emerging markets
Eyring, Matthew J.; Johnson, Mark W.; Nair, Hari - In: Harvard business review : HBR 89 (2011) 1/2, pp. 88-95
Persistent link: https://www.econbiz.de/10008823006
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Profit und Verantwortung : wie sich sozial und ökologisch nachhaltiges Wirtschaften in Schwellenländern auszahlt
Kaufmann, Lutz; Ehrgott, Matthias; Reimann, Felix - In: CFO aktuell : Zeitschrift für Finance & Controlling 2 (2008) 2, pp. 68-70
Persistent link: https://www.econbiz.de/10003700839
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Reverse innovation : create far from home, win everywhere
Govindarajan, Vijay; Trimble, Chris - 2012
"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at...
Persistent link: https://www.econbiz.de/10009523434