Similar Search Results

Caught in inaction?!? : how do companies respond (or not) to the business implications of demographic change

Kohlbacher, Florian - In: Managing innovation in a global and digital world : …, (pp. 101-108). 2020

Persistent link: https://www.econbiz.de/10012222452

Kowledge-based marketing : building and sustaining competitive advantage through knowledge co-creation

Kohlbacher, Florian - In: International journal of management and decision making … 9 (2008) 6, pp. 617-645

Persistent link: https://www.econbiz.de/10009865560

Koordiniertes Kopieren und kreatives Kooperieren

Kohlbacher, Florian - In: Wissensmanagement : das Magazin für Führungskräfte 9 (2007) 4, pp. 14-16

Persistent link: https://www.econbiz.de/10009876134

Implizites Marketingwissen zum Leben erwecken

Kohlbacher, Florian - In: Wissensmanagement : das Magazin für Führungskräfte 9 (2007) 7, pp. 28-30

Persistent link: https://www.econbiz.de/10009876182

International marketing in the network economy : a knowledge-based approach

Kohlbacher, Florian - 2007

Persistent link: https://www.econbiz.de/10004893749

The rebranding of Srichand : Transforming a 70‐year‐old small and medium enterprise into a disruptive global player

Santipiriyapon, Sawitree; Leelapanyalert, Kannika; … - In: Global Business and Organizational Excellence 39 (2020) 4, pp. 6-14

Persistent link: https://www.econbiz.de/10012273593

Charitable behavior in China under the Charity Law : Evaluation of charity advertisements involving in‐groups and out‐groups

Suzuki, Satoko; Kohlbacher, Florian; Akutsu, Satoshi - In: Journal of Philanthropy and Marketing 26 (2020) 3

Persistent link: https://www.econbiz.de/10012407601

Older consumers’ reaction to a patronizing sales interaction

Chéron, Emmanuel; Weins, Christian; Kohlbacher, Florian - In: Journal of Services Marketing 35 (2020) 3, pp. 287-298

Purpose: The purpose of this study is to investigate the impact of patronizing by salespeople when interacting with older consumers in a retail situation of shopping for a mobile phone. In addition to patronizing behavior, the impact of the age of the salesperson and gender of the consumer are...

Persistent link: https://www.econbiz.de/10012413521

Moral avoidance for people and planet : anti-consumption drivers

Sudbury-Riley, Lynn; Kohlbacher, Florian - In: Management Decision 56 (2018) 3, pp. 677-691

Purpose: The purpose of this paper is to examine a form of anti-consumption termed moral avoidance. Design/methodology/approach: The study builds and tests a model of moral avoidance, using a sample (n=457) of adults aged 50-94 years. Findings: Two distinct forms of this type of...

Persistent link: https://www.econbiz.de/10012078093

Interkultureller Wissenstransfer in multinationalen japanischen Unternehmen

Haghirian, Parissa; Kohlbacher, Florian - In: Japan ... : Politik, Wirtschaft und Gesellschaft (2005), pp. 213-233

Persistent link: https://www.econbiz.de/10003321988