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Implementation of marketing mo...
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Leeflang, Peter
89
Leeflang, P. S. H.
16
Wieringa, Jaap E.
12
Wittink, Dick R.
11
Bijmolt, Tammo H. A.
9
Verhoef, Peter C.
8
Koerts, J.
7
Doorn, Jenny van
5
Gensler, Sonja
4
Natter, Martin
4
Dekimpe, Marnik G.
3
Foekens, Eijte W.
3
Heerde, Harald J. van
3
Nijkamp, Willem G.
3
Osinga, Ernst C.
3
Alsem, Karel Jan
2
Andrews, Rick L.
2
Baker, William
2
Currim, Imran S.
2
Deleersnyder, Barbara
2
Hausberg, J. Piet
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Heerde, H. J. van
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Hoekstra, Janita Cornelia
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Huizingh, Eelko
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Mijatović, Grigorij M.
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Naert, Philippe A.
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Pauwels, Koen
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Pauwels, Koen H.
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Plat, Francis W.
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Raaij, Willem Fred van
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Ruiz Conde, Enar
2
Ruiz-Conde, Enar
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Skiera, Bernd
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Steenkamp, Jan-Benedict E. M.
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Teerling, Marije L.
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Vries, Lisette de
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Wansbeek, Tom
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Wedel, Michel
2
Zhang, Sha
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Applied economics
3
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
3
International series in quantitative marketing
3
Journal of marketing
3
Schmalenbach business review : sbr
3
European management journal
2
International journal of forecasting
2
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2
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2
Marketing : journal of research and management
2
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
2
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
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1
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Erasmus University, Econometric Institute, Report
1
European journal of marketing
1
European journal of operational research : EJOR
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 6
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing decision models
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaculty for Graduate Studies in Management, Report, R 70/7
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International series in quantitative marketing : ISQM
1
Italian journal of marketing : ITJM
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
105
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11
Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter
;
Wittink, Dick R.
-
1990
Persistent link: https://www.econbiz.de/10000783166
Saved in:
12
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
13
The geometric dual lag model
Leeflang, Peter
;
Mijatović, Grigorij M.
-
1988
Persistent link: https://www.econbiz.de/10000761824
Saved in:
14
Modelling markets : bibliography & review
Leeflang, P. S. H.
(
contributor
);
Koerts, J.
(
contributor
); …
-
1976
Persistent link: https://www.econbiz.de/10000664604
Saved in:
15
On the general structure of sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
-
1985
Persistent link: https://www.econbiz.de/10000708341
Saved in:
16
Competitive analysis in segmented markets : a generalization of the LNB-model
Plat, Francis W.
;
Leeflang, Peter
-
1986
Persistent link: https://www.econbiz.de/10000709523
Saved in:
17
Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
18
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
19
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
20
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
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