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Typologische Analyse Systeme in der deutschen Marktforschung
Wendt, Friedrich - 1976
Persistent link: https://www.econbiz.de/10000115136
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Statistical model comparison in marketing research
Barry, Christopher B.; Wildt, Albert R. - In: Management science : journal of the Institute for … 24 (1977) 4, pp. 387-392
Persistent link: https://www.econbiz.de/10003482371
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Lebensweltanalyse als neue Perspektive der Meinungs- und Marketingforschung : bericht über die Entwicklung eines anwendungsorientierten Forschungsprogramms
Becker, Ulrich; Nowak, Horst - In: Esomar congress 35 (1982) 2, pp. 247-289
Persistent link: https://www.econbiz.de/10003487292
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Sampling minority groups
Hedges, B. - In: The Thomson medals and awards for media research ... (1972), pp. 69-93
Persistent link: https://www.econbiz.de/10003589487
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The value of market research given in-complete information as to the accuracy of the predictions obtained
Johnson, D. G. - In: Operational research quarterly : OR 27 (1976) 3/2, pp. 717-732
Persistent link: https://www.econbiz.de/10003590756
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Problems in communicating the results of market segmentation studies
Twigg, Jacqueline; Wolfe, Alan - In: Esomar congress (1968) 2, pp. 521-539
Persistent link: https://www.econbiz.de/10003696692
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Ordersatzforschung für handelsbewußtes Marketing
Schürmeyer, Manfred - In: Esomar congress (1974), pp. 479-509
Persistent link: https://www.econbiz.de/10003674976
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Influence of the utilization of multivariate techniques on the quality of studies
Lion, Joseph - 1975
Persistent link: https://www.econbiz.de/10003619181