//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interaktivität in Netzwerken
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,200
Social web
20,166
Online-Marketing
5,766
Internet marketing
5,683
Konsumentenverhalten
4,557
Consumer behaviour
4,555
Soziales Netzwerk
2,381
Social network
2,229
Viral marketing
2,170
Virales Marketing
2,170
Beziehungsmarketing
2,004
Relationship marketing
2,003
Electronic Commerce
1,833
E-commerce
1,761
Markenführung
1,760
Brand management
1,757
Social media
1,698
social media
1,631
Digitalisierung
1,431
Online-Handel
1,410
Online retailing
1,408
Digitization
1,391
Internet
1,332
Markenimage
971
Brand image
966
Web 2.0 technologies
958
Web 2.0-Technologien
957
Öffentlichkeitsarbeit
890
Public relations
860
Digital platform
855
Digitale Plattform
853
Customer integration
841
Kundenintegration
841
Deutschland
804
Wissensmanagement
778
Germany
768
Knowledge management
749
Kommunikation
716
Social Media
690
Marketingmanagement
680
more ...
less ...
Online availability
All
Undetermined
8,704
Free
4,549
Type of publication
All
Article
14,802
Book / Working Paper
6,663
Journal
24
Other
10
Type of publication (narrower categories)
All
Article in journal
11,749
Aufsatz in Zeitschrift
11,749
Aufsatz im Buch
3,073
Book section
3,073
Graue Literatur
1,166
Non-commercial literature
1,166
Working Paper
889
Arbeitspapier
869
Hochschulschrift
540
Collection of articles of several authors
503
Sammelwerk
503
Aufsatzsammlung
369
Case study
361
Fallstudie
361
Thesis
306
Conference paper
177
Konferenzbeitrag
177
Konferenzschrift
151
Ratgeber
135
Guidebook
122
Conference proceedings
66
Lehrbuch
66
Dissertation u.a. Prüfungsschriften
58
Collection of articles written by one author
55
Sammlung
55
Textbook
50
Handbook
30
Handbuch
30
Amtsdruckschrift
26
Government document
26
Forschungsbericht
20
Glossar enthalten
20
Glossary included
20
Reprint
11
Bibliografie
10
Interview
10
Mehrbändiges Werk
10
Multi-volume publication
10
Amtliche Publikation
9
Bibliographie
9
more ...
less ...
Language
All
English
18,775
German
2,637
Undetermined
78
French
28
Polish
13
Spanish
9
Portuguese
6
Italian
3
Russian
3
Bosnian
1
Bulgarian
1
Swedish
1
more ...
less ...
Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
32
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Ozuem, Wilson
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Meckel, Miriam
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Walsh, Gianfranco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Tochtermann, Klaus
17
Vrontis, Demetris
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Rana, Nripendra P.
16
Skiera, Bernd
16
more ...
less ...
Institution
All
IGI Global
116
Springer Fachmedien Wiesbaden
101
National Bureau of Economic Research
49
Nomos Verlagsgesellschaft
12
Books on Demand GmbH <Norderstedt>
10
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
Information Resources Management Association
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
epubli GmbH
7
Edward Elgar Publishing
6
Shaker Verlag
6
Springer Gabler <Firma>
6
Technische Universität Dresden
6
Verlag Dr. Kovač
6
De Gruyter Oldenbourg
5
MITP Verlags-GmbH & Co. KG
5
Springer International Publishing
5
Roundtable on Cooperative Mobility Systems and Automated Driving <2016, Ottawa>
4
Universität Mannheim
4
Westfälische Wilhelms-Universität Münster
4
Wiley-VCH
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
Eric Cuvillier <Firma>
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
Haufe-Lexware GmbH & Co. KG
3
Herbert von Halem Verlag
3
Institut für Kommunikationswissenschaft (Zeitungswissenschaft) <München> / Projektgruppe FIM-Kommunikationswissenschaft
3
International Telecommunications Society
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Redline Verlag
3
more ...
less ...
Published in...
All
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
177
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Springer eBook Collection
92
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
70
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
57
Corporate communications : an international journal
56
Journal of organizational computing and electronic commerce
56
more ...
less ...
Source
All
ECONIS (ZBW)
21,028
USB Cologne (EcoSocSci)
410
EconStor
39
BASE
11
USB Cologne (business full texts)
5
OLC EcoSci
3
ArchiDok
1
RePEc
1
Other ZBW resources
1
more ...
less ...
Showing
1
-
10
of
21,499
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Collective development in open-source communities : an activity theoretical perspective on successful online collaboration
Hemetsberger, Andrea
;
Reinhardt, Christian
- In:
Organization studies : an international …
30
(
2009
)
9
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10003889851
Saved in:
2
Searchware, Selfware und Brainware : Internet hoch drei
Hasebrook, Joachim
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
2
,
pp. 18-20
Persistent link: https://www.econbiz.de/10003644655
Saved in:
3
Effektivität in der Online-Kommunikation : eine Untersuchung von Customer-Online-Journeys
Kolano, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011640114
Saved in:
4
Kundenkommunikation in sozialen Medien : Analyse und Steuerung der Kommunikationsprozesse
Wolf, Tobias
-
2017
Persistent link: https://www.econbiz.de/10011642864
Saved in:
5
Unternehmenskommunikation, Typen der Online-Kommunikation und Entscheidungsmodell zur Entwicklung einer Online-Kommunikationsstrategie
Kirchhoff, Sabine
- In:
Online-Kommunikation im Social Web : Mythen, Theorien …
,
(pp. 135-182)
.
2015
Persistent link: https://www.econbiz.de/10010442234
Saved in:
6
Zur Diffusion von Innovationen und den Herausforderungen bei der Einführung neuer Online-Kommunikationsangebote
Kirchhoff, Sabine
- In:
Online-Kommunikation im Social Web : Mythen, Theorien …
,
(pp. 89-133)
.
2015
Persistent link: https://www.econbiz.de/10010442235
Saved in:
7
Social media and crisis communication
Austin, Lucinda
(
ed.
);
Jin, Yan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011705830
Saved in:
8
Crossmedialität im Journalismus und in der Unternehmenskommunikation
Otto, Kim
(
ed.
);
Köhler, Andreas
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848702
Saved in:
9
Informationelle Bewirtschaftung der Identität während computerunterstützter Vergesellschaftung
Schelske, Andreas
- In:
Consumers@work : zum neuen Verhältnis von Unternehmen …
,
(pp. 258-265)
.
2012
Persistent link: https://www.econbiz.de/10009626408
Saved in:
10
Die Beteiligung an Web 2.0-Phänomenen aus Perspektive des Mediatisierungsansatzes
Papsdorf, Christian
- In:
Consumers@work : zum neuen Verhältnis von Unternehmen …
,
(pp. 193-205)
.
2012
Persistent link: https://www.econbiz.de/10009626414
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->