Yu, Larry; Wang, Chunlei; Seo, Joohwan - In: International Journal of Event and Festival Management 3 (2012) 1, pp. 46-65
Purpose – The purpose of this study is to analyze Chinese tourists' perceptions toward the 2010 World Expo and the impact of a mega event on the host city and visitor satisfaction. Design/methodology/approach – Guided by the conceptualization of hosting special events for destination...