Lee, C.-H. Sophie; Barua, Anttesh; Whinston, Andrew - In: Economics of Innovation and New Technology 9 (2000) 2, pp. 81-110
In this technology-intensive business world, it is important to note that technology does not work alone; it only works when all other supporting elements work in concert. Two 'things', or business strategies, are complementary when the marginal contribution of one increases with the value of the...