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Bearden, William O.; Crockett, Melissa - In: Journal of business research : JBR 9 (1981) 3, pp. 255-266

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Becker, Boris W. - In: Business horizons 24 (1981) 3, pp. 43-47

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Beatty, Sharon E.; Kahle, Lynn R.; Homer, Pamela - In: Journal of business research : JBR 16 (1988) 2, pp. 149-167

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Bechler, Ekkerhard - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 5 (1976) 10, pp. 461-466

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Becker, Robert A.; Foias, Ciprin - In: Journal of economic theory 41 (1987) 1, pp. 173-184

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Behrens, Gerold - In: Konsumentenverhalten und Marketing : Arbeitspapiere des …, (pp. 31-56). 1973

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Behrens, Gerold - In: Konsumentenverhalten und Marketing : Arbeitspapiere des …, (pp. 83-124). 1973

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Admiraal, Piet Hein - 1976

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Ackerman, L.; Everaet, H. - 1973

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Adler, Lee - In: New ideas for successful marketing : [National …, (pp. 348-352). 1966

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