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19941
Gabler Kompakt-Lexikon Werbepraxis : 1.400 Begriffe nachschlagen, verstehen, anwenden
Seebohn, Joachim
-
2005
-
3. Aufl.
Persistent link: https://www.econbiz.de/10002570372
Saved in:
19942
Portfolio-
Werbung
: eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
Saved in:
19943
Sozialität und
Werbung
Zurstiege, Guido
(
ed.
);
Schlütz, Daniela
(
ed.
)
-
Deutsche Gesellschaft für Publizistik- und …
-
2016
Persistent link: https://www.econbiz.de/10011381130
Saved in:
19944
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
19945
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
19946
Werbung
Heun, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011411699
Saved in:
19947
Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Prieler, Michael
;
Kohlbacher, Florian
-
2016
Persistent link: https://www.econbiz.de/10011419620
Saved in:
19948
Werbekommunikation : Entwurf einer kommunikationswissenschaftlichen Theorie der
Werbung
Borchers, Nils S.
-
2014
Persistent link: https://www.econbiz.de/10010379523
Saved in:
19949
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
19950
Funktionelle
Werbung
: 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
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