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Marktkommunikation : e. Analyse marktrelevanter Kommunikationsvorgänge u. ihrer Wirkungen auf d. individuelle Nachfrageverhalten
Hummel, Hans Peter - 1975
Persistent link: https://www.econbiz.de/10000052650
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Contemporary perspectives in consumer research
Lutz, Richard J. (ed.) - 1981
Persistent link: https://www.econbiz.de/10000052801
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Konsumverhalten und -einstellungen im familienstrukturellen Kontext
Grundhöfer, Horst - 1981
Persistent link: https://www.econbiz.de/10000075095
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KKK '78
1978
Persistent link: https://www.econbiz.de/10000003606
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Produktentscheidungen in komplexen Kaufsituationen
Mathes, Heinz D. - 1978
Persistent link: https://www.econbiz.de/10000005059
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Optimizing the product developing process using psychophysical scaling
Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
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Multiple motives, group decisions, uncertainty, ignorance, and confusion: A realistic economics of the consumer requires some psychology
Morgan, James N. - In: The American economic review 68 (1978) 2, pp. 58-63
Persistent link: https://www.econbiz.de/10003635794
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Consumer attitudes: Their influence and forecasting value
Müller, Eva - In: The quality and economic significance of anticipations …, (pp. 149-179). 1960
Persistent link: https://www.econbiz.de/10003636312
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Lebenshaltungsniveau und Konsumverhalten
Mueler, Walter - In: Strukturwandlungen der schweizerischen Wirtschaft und …, (pp. 287-309). 1962
Persistent link: https://www.econbiz.de/10003636641