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Should Lilypad's hotels be marketed under the corporate brand or their own brands?

Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54

Persistent link: https://www.econbiz.de/10003621934

Should Lilypad's hotels be marketed under the corporate brand or their own brands?

Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54

Persistent link: https://www.econbiz.de/10003621936

Should Lilypad's hotels be marketed under the corporate brand or their own brands?

Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56

Persistent link: https://www.econbiz.de/10003623088

What's in a brand name? : assessing the impact of rebranding in the hospitality industry

Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878

Persistent link: https://www.econbiz.de/10011421738

The role of ownership in managing interfirm opportunism : a dyadic study

Brown, James R.; Krishen, Anjala S.; Dev, Chekitan S. - In: Journal of marketing channels : ... distribution … 21 (2014) 1, pp. 31-42

Persistent link: https://www.econbiz.de/10010347437

A flow-through analysis of the US lodging industry during the great recession

Singh, Amrik; Dev, Chekitan S.; Mandelbaum, Robert - In: International journal of contemporary hospitality management 26 (2014) 2, pp. 205-224

Persistent link: https://www.econbiz.de/10010250190

Kampf den Vermittlern

Dev, Chekitan S.; O'Connor, Peter - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 2, pp. 82-89

Persistent link: https://www.econbiz.de/10011535147

Challenge the middlemen?

Dev, Chekitan S.; O'Connor, Peter - In: Harvard business review : HBR 93 (2015) 12, pp. 119-123

Persistent link: https://www.econbiz.de/10011411525

Choice between non-equity entry modes: an organizational capability perspective

Erramilli, M. Krishna; Agarwal, Sanjeev; Dev, Chekitan S. - In: Journal of international business studies : JIBS ; an … 33 (2002) 2, pp. 223-242

Many studies have examined the choice between different types of equity and non-equity modes; however, none has focused on the choice between different types of non-equity modes that service-firms employ routinely. This study develops a theoretical framework based on the "organizational...

Persistent link: https://www.econbiz.de/10001679368

Relationship satisfaction : an overlooked marketing channel safeguard

Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180

Persistent link: https://www.econbiz.de/10012285151