Zunehmende Diskontinuitäten und fortschreitende Marktsättigung sowie das Auftreten neuer Wettbewerber stellen den Bankbereich vor die Notwendigkeit, sein Geschäft strategisch auszurichten. Die vorliegende Arbeit hat sich zum Ziel gesetzt, ein Konzept zur strategischen Marketingplanung in...

In a duopoly market, aspiration levels express how much sellers want to earn given their expectations about the other's behavior. We augment the sellers' decision task by eliciting their profit aspiration. In a first experimental phase, whenever satisficing is not possible, sales choices, point...

From a theoretical point of view, greater trade openness affects firm-level volatility by changing the exposure and the reaction of firms to macroeconomic shocks. The net effect is ambiguous, though. This paper provides firm-level evidence on the link between openness and volatility. Using two...

The relationship between individual firms? export behaviour and firm performance has been studied extensively in the economic literature. However, most studies from the field of economics only distinguish between exporting and non-exporting companies, using the firms? export status as a binary...