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System supplier's customer strategy
Helander, Anton; Möller, Kristian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 719-730
Persistent link: https://www.econbiz.de/10008227704
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Service packaging: key to successful provisioning of ICT business solutions
Hyötyläinen, Mika; Möller, Kristian - In: The journal of services marketing 21 (2007) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10007760042
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Rise of strategic nets — New modes of value creation
Möller, Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10007761581
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How to build a strategic network: A practitioner-oriented process model for the ICT sector
Partanen, Jukka; Möller, Kristian - In: Industrial marketing management : the international … 41 (2012) 3, pp. 481-495
Persistent link: https://www.econbiz.de/10009960304
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Making a profit with R&D services — The critical role of relational capital
Kohtamäki, Marko; Partanen, Jukka; Möller, Kristian - In: Industrial marketing management : the international … 42 (2013) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10010074150
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Strategic flexibility in open innovation - designing business models for open source software
Rajala, Risto; Westerlund, Mika; Möller, Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1389
Persistent link: https://www.econbiz.de/10010023237
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Theory map of business marketing: Relationships and networks perspectives
Möller, Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10010119720
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Management of hybrid organisations: a case study in retailing
Mitronen, Lasse; Möller, Kristian - In: Industrial marketing management : the international … 32 (2003) 5, pp. 419-430
Persistent link: https://www.econbiz.de/10006255388
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Organizing Marketing in Industrial High-Tech Firm: The Role of Internal Marketing Relationship - The development of internal marketing units and their coordination is a major chall...
Möller, Kristian; Rajala, Arto - In: Industrial marketing management : the international … 28 (1999) 5, pp. 521-536
Persistent link: https://www.econbiz.de/10006296178
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Crossing East-West boundaries: Knowledge sharing in intercultural business networks
Möller, Kristian; Svahn, Senja - In: Industrial marketing management : the international … 33 (2004) 3, pp. 219-228
Persistent link: https://www.econbiz.de/10006248634