Wee, Chow‐Hou; Choong, Mei‐Lan; Tambyah, Siok‐Kuan - In: International Marketing Review 12 (1995) 1, pp. 49-64
usually seen as housewives. Compares the portrayal of both sexes in television advertising from Singapore and Malaysia …. Commercials were videotaped from SBC 5 (Singapore), RTM 1 and TV 3 (Malaysia). In addition, the findings were matched against the …