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Kaiser, Harry M.
67
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24
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24
Hundhausen, Carl
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24
Sethi, Suresh
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Zaccour, Georges
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Diehl, Sandra
23
Schweiger, Günter
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Yoon, Sukki
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Kinnucan, Henry W.
21
McCabe, Mark J.
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Huh, Jisu
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Mueller, Barbara
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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Silk, Alvin J.
19
Ford, John B.
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Schlosser, Rainer
18
Terlutter, Ralf
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Dens, Nathalie
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1
Fachzeitschriften-Mediaplanung. Die Praxis der Mediaplanung im Industrie-Unternehmen
Merbold, Claus
-
1983
Persistent link: https://www.econbiz.de/10000559606
Saved in:
2
Streuplanung für Investitionsgüterwerbung in Fachzeitschriften
Kirchner, Hans-Martin
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
13
(
1967
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10003601567
Saved in:
3
Planvolle
Werbung
; T. 2
Maecker, Eugen Johannes
-
1958
Persistent link: https://www.econbiz.de/10000521286
Saved in:
4
Planvolle
Werbung
: ein Handbuch für die Werbepraxis ; Teil 1/ Eugen Johannes Maecker
Maecker, Eugen Johannes
-
1953
-
2. Aufl
Persistent link: https://www.econbiz.de/10000521287
Saved in:
5
Computers in Advertising : papers presented at the computer seminar arranged by the institute of practitioners in Advertising at the Hotel Metropole, Brighton ; 15-17 November 1965
Rogers, Nigel
-
1966
Persistent link: https://www.econbiz.de/10000674762
Saved in:
6
Absatzwerbung
Behrens, Karl Christian
-
1963
Persistent link: https://www.econbiz.de/10000035717
Saved in:
7
Praxis der optimalen Werbebudgetierung
Schubert, Klaus F.
-
1976
Persistent link: https://www.econbiz.de/10000049843
Saved in:
8
Absatzwerbung
Behrens, Karl Christian
-
1976
-
2., überarb. u. erw. Aufl
Persistent link: https://www.econbiz.de/10000049923
Saved in:
9
Can advertising and media planning be improved by the use single-source data?
Minter, Christopher
- In:
Esomar congress
(
1970
),
pp. 417-447
Persistent link: https://www.econbiz.de/10003633546
Saved in:
10
Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter
- In:
Esomar congress
(
1970
),
pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
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