Moliner, Miguel A.; Sánchez, Javier; Rodríguez, Rosa M.; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1392-1422
Purpose – The purpose of this paper is to study the formation of a consumer's attitude towards a supplier, given the identification of the key indicators of perceived relationship quality, and their links with one another and with the perceived value of a purchase. Design/methodology/approach...