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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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"A diamond is forever" and other fairy tales : the relationship between wedding expenses and marriage duration
Francis-Tan, Andrew; Mialon, Hugo M. - In: Economic inquiry : journal of the Western Economic … 53 (2015) 4, pp. 1919-1930
Persistent link: https://www.econbiz.de/10011458818
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Health and mortality delta : assessing the welfare cost of household insurance choice
Koijen, Ralph S. J.; Nieuwerburgh, Stijn van; Yogo, Motohiro - In: The journal of finance : the journal of the American … 71 (2016) 2, pp. 957-1010
Persistent link: https://www.econbiz.de/10011482358
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The psychological science of spending money
Carter, Travis J. - In: The psychological science of money, (pp. 213-242). 2014
Persistent link: https://www.econbiz.de/10011487943
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
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Quantity and quality issues in demand for tourism
Fleischer, Aliza - In: Management science in hospitality and tourism : theory, …, (pp. 125-145). 2017
Persistent link: https://www.econbiz.de/10011518919
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Life-cycle consumption patterns at older ages in the US and the UK : can medical expenditures explain the difference?
Banks, James; Blundell, Richard W.; Levell, Peter; … - 2016
Persistent link: https://www.econbiz.de/10011538856
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Household debt and spending in the United Kingdom
Bunn, Philip; Rostom, May - In: The UK economy in the long expansion and its aftermath, (pp. 244-293). 2016
Persistent link: https://www.econbiz.de/10011540604
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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
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Matching expenses with revenues around the world
Kagaya, Tetsuyuki - In: International perspectives on accounting and corporate …, (pp. 81-106). 2014
Persistent link: https://www.econbiz.de/10010404435