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Packaging and symbolic communication
Schlackman, William
;
Dillon, John
- In:
Consumer market research handbook
,
(pp. 448-470)
.
1972
Persistent link: https://www.econbiz.de/10002762864
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Planning tomorrow today
Schlackman, William
(
contributor
)
- In:
Journal of the Market Research Society : JMRS
28
(
1986
)
4
,
pp. 311-378
Persistent link: https://www.econbiz.de/10001030525
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