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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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How to attract and retain readers in enterprise blogging?
Singh, Param Vir; Sahoo, Nachiketa; Mukhopadhyay, Tridas - In: Information systems research : ISR 25 (2014) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10010355242
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Wykorzystanie nowych mediów w public relations
Gołuchowski, Jerzy (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10010236234
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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg; Dolen, Willemijn M. van; Kolk, Ans - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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Twitter and its usage for dialogic stakeholder communication by MNCs and NGOs
Inauen, Sarah; Schoeneborn, Dennis - In: Communicating corporate social responsibility : …, (pp. 283-310). 2014
Persistent link: https://www.econbiz.de/10010346515
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Organizational blogging : a case study of a corporate weblog from an employee perspective
Agerdal-Hjermind, Annette - In: Corporate communications : an international journal 19 (2014) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10010250529
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414