The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Jonas Colliander and Susanna Erlandsson
| Year of publication: |
2015
|
|---|---|
| Authors: | Colliander, Jonas ; Erlandsson, Susanna |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 2, p. 110-124
|
| Subject: | social media | blogs | sponsorship | parasocial interaction | correspondence bias | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Sponsoring | Sponsorship | Product Placement | Product placement | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302877