Utility-based theory and the fallback choice-theoretic framework are shown to be biased, irremediably flawed and misleading. A radically different theory of value and of consumer behaviour is proposed based on existential interpretations of scarcity, value and self-interest. For self-conscious...

The Consuming Temple Cover -- Contents -- Acknowledgments -- Introduction -- 1. Jerusalem's Terrain: The Department Store and Its Discontents in Imperial Germany -- 2. Dreamworlds in Motion: Circulation, Cosmopolitanism, and the Jewish Question -- 3. Uncanny Encounters: The Thief, the Shopgirl,...

This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews...

Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable...

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how...

Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and much-needed understanding of the...

13 Materializing the Spiritual Investigating the Role of Marketplace in Creating Opportunities for the Consumption of Spiritual Experience Richard Kedzior14 Consuming the Mists and Myths of Avalon A Case Study of Pilgrimage in Glastonbury Linda Scott and Pauline Maclaran; Part V Issues of Method...

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in...

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply...