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Controlling sichert die Rationalität der Unternehmensführung. Wie genau können dann aber Rationalitätsdefizite im Rahmen der Unternehmensführung greifbar gemacht werden? Die Beitragsautoren wählen in diesem Werk die Methode der abnehmenden Abstraktion von Siegwart M. Lindenberg als...

Das Buch bietet eine fundierte Einführung in das Customer Relationship Management (CRM) und erläutert systematisch CRM-spezifische Prozesse, Systeme und Technologien. Wichtige Prozesse im CRM werden anhand ausführlicher Prozessbeschreibungen und Referenzmodelle dargestellt. Eine funktionale...

Product modularization in new product development has attracted considerable interest among scholars and practitioners from diverse fields of specialization. This has resulted in cross-disciplinary diversity in the field, diverting attention from its overall intellectual structure and hindering...

We investigate the impact of choosing between four data sources on the relative performance measurement of scholars’ research output. Our results show that rankings can differ considerably and that the observed correlations are often even lower than those reported in previous studies. We show...

In the wake of the financial crisis of 2008/09, finance research has been criticized for an ineffective allocation of research efforts and a narrowing research focus. We address this discussion via a quantitative analysis of 4,064 articles published in the top four finance journals between 1988...

This paper identifies possible pitfalls of simulation modeling and suggests ways to prevent them. First, we specify five typical pitfalls that are associated with the process of applying simulation models and characterize the \"logic of failure\" (Dörner 1996) behind the pitfalls. Then, we...

The application of computer simulation as a research method raises two important questions: (1) Does simulation really offer added value over established methods? (2) How can the danger of arbitrariness caused by the extended modelling possibilities be minimised? We present the concept of...

Learning Classifier Systems (LCS) have gained popularity in the realm of social science simulation. However, when it comes to actually constructing a LCS for a particular modelling purpose, it seems that every researcher must currently "reinvent the wheel". Taking this situation as a starting...