What is service profitability? With the financial industry facing economic turmoil, a squeeze on margins and a wave of new regulatory policies, there are many companies facing an urgent need for change to improve their profitability. There are also firms benefiting from the new era with a...

Due to the economic characteristics specific to the software industry, pricing concepts existing in other industries cannot be transferred without adaptation. Therefore, this article provides an overview of pricing models for software. In this context we discuss the six parameters formation of...

Since many universities the main task is to establish a best price for their services, in which university services have been successfully "sold" (demand) and at the same time bring the most revenue for the institution. This is the main task of the university in the pricing of educational...

The holiday can be considered a good for which the tourist pays a two-part tariff (TPT). The variable part, roughly proportional to the length of stay, is charged on top of a fixed price, paid to get to the destination (typically due to travel costs). We analyse the policy implications of this...

The article is devoted to the commercialization of innovative products in international business. On the basis of the theoretical approaches to the commercialization of innovative products developed by a synthesis possible commercialization of innovative products in international business.

В статье рассмотрены особенности маркетинговой стратегии страховой компании в условиях экономической нестабильности. Рассматриваются такие элементы...

Rice production in Andhra Pradesh has risen remarkably in the last three decades. The farm harvest prices started falling below the minimum support prices in the state in the recent years. This is viewed by some as an indication of surplus production over its domestic requirements in the state,...

No abstract.

The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising...