Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Essentials of global marketing
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internationales Marketing
5,821
International marketing
5,721
Multinationales Unternehmen
782
Consumer behaviour
767
Marketingmanagement
765
Marketing management
744
Transnational corporation
718
Konsumentenverhalten
696
Brand management
630
Markenführung
617
Welt
603
World
600
Globalization
562
Globalisierung
528
Export
457
Deutschland
447
International market entry
445
Internationaler Markteintritt
445
USA
441
Theorie
422
Theory
417
United States
410
Germany
401
Brand image
354
SME
349
KMU
347
Markenimage
346
China
331
Marketing
331
Kulturelle Identität
273
Cultural identity
271
Unternehmenserfolg
240
Firm performance
239
Brand
216
Markenartikel
212
Schwellenländer
212
Emerging economies
209
Interkulturelles Management
195
Strategisches Management
192
Advertising
191
more ...
less ...
Online availability
All
Undetermined
1,681
Free
436
Type of publication
All
Article
3,732
Book / Working Paper
2,734
Journal
73
Other
2
Type of publication (narrower categories)
All
Article in journal
2,270
Aufsatz in Zeitschrift
2,270
Aufsatz im Buch
780
Book section
780
Graue Literatur
506
Non-commercial literature
506
Hochschulschrift
355
research-article
345
Collection of articles of several authors
318
Sammelwerk
318
Thesis
288
Lehrbuch
232
Working Paper
205
Textbook
203
Arbeitspapier
189
Bibliografie enthalten
157
Bibliography included
157
Aufsatzsammlung
138
Case study
132
Fallstudie
132
Konferenzschrift
108
Dissertation u.a. Prüfungsschriften
91
Reprint
73
review-article
73
Conference proceedings
70
Amtsdruckschrift
60
Government document
60
review
52
case-report
47
Glossar enthalten
44
Glossary included
44
conceptual-paper
43
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Guidebook
22
Ratgeber
22
Statistik
21
Fallstudiensammlung
20
Mehrbändiges Werk
19
more ...
less ...
Language
All
English
5,101
German
1,090
Undetermined
180
French
48
Spanish
38
Italian
35
Polish
24
Hungarian
13
Bulgarian
6
Russian
5
Swedish
5
Lithuanian
4
Romanian
4
Czech
3
Danish
3
Dutch
3
Norwegian
3
Portuguese
2
Ukrainian
2
Arabic
1
Finnish
1
Croatian
1
Japanese
1
Slovak
1
Slovenian
1
Serbian
1
Turkish
1
more ...
less ...
Author
All
Czinkota, Michael R.
40
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
30
Douglas, Susan P.
29
Samiee, Saeed
28
Meffert, Heribert
27
Sander, Matthias
27
Diamantopoulos, Adamantios
25
Ghauri, Pervez N.
25
Griffith, David A.
25
Cavusgil, S. Tamer
24
Cateora, Philip R.
23
Swoboda, Bernhard
23
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
22
Leonidou, Leonidas C.
22
Zou, Shaoming
22
Mooij, Marieke K. de
21
Zentes, Joachim
21
Craig, C. S.
19
Katsikeas, Constantine S.
19
Ryans, John K.
19
Usunier, Jean-Claude
19
Jain, Subhash C.
18
Meissner, Hans Günther
18
Schlegelmilch, Bodo B.
18
Sheth, Jagdish N.
18
Steenkamp, Jan-Benedict E. M.
18
Manrai, Ajay K.
17
Paliwoda, Stanley J.
17
Solberg, Carl Arthur
17
Terpstra, Vern
17
Backhaus, Klaus
16
Doole, Isobel
16
Hollensen, Svend
16
Voeth, Markus
16
Helsen, Kristiaan
15
Johansson, Johny K.
15
more ...
less ...
Institution
All
American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
OECD
4
Springer International Publishing
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
Institute of Southeast Asian Studies / ASEAN Economic Research Unit
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
more ...
less ...
Published in...
All
International Marketing Review
241
International marketing review
143
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
89
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
39
Advances in international marketing
38
Journal of international consumer marketing
33
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of the Academy of Marketing Science
19
The journal of business & industrial marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Springer eBook Collection
16
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
more ...
less ...
Source
All
ECONIS (ZBW)
5,316
Other ZBW resources
585
USB Cologne (EcoSocSci)
497
RePEc
67
EconStor
29
BASE
25
OLC EcoSci
15
USB Cologne (business full texts)
7
more ...
less ...
Showing
81
-
90
of
6,541
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Die Schweiz und Europa : Herausforderungen und Strategien für die Zentralschweizer Wirtschaft
Bircher, Bruno
(
ed.
)
-
1992
Persistent link: https://www.econbiz.de/10000887470
Saved in:
82
Strategische Allianzen im internationalen Marketing : Planung und portfolioanalytische Beurteilung
Schwamborn, Susanne
-
1994
Persistent link: https://www.econbiz.de/10000888067
Saved in:
83
Analiza rynków wschodnich : założenia metodyczne
Hübner, Danuta
-
1993
Persistent link: https://www.econbiz.de/10000889429
Saved in:
84
Changes in our agricultural trading with the eastern european region with special regard to mediation trade
Kartali, János
-
1993
Persistent link: https://www.econbiz.de/10000889449
Saved in:
85
Export marketing
Rathore, Kumkum
-
1994
Persistent link: https://www.econbiz.de/10000890747
Saved in:
86
Taste for imports and market integration
Barros, Pedro Pita
;
Martínez-Giralt, Xavier
-
1994
Persistent link: https://www.econbiz.de/10000891076
Saved in:
87
Möglichkeiten eines erfolgreichen Engagements auf dem japanischen Markt unter besonderer Berücksichtigung von Joint-ventures
Schulz, Klaus
;
Krohn, Clemens
-
1994
Persistent link: https://www.econbiz.de/10000891712
Saved in:
88
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
Saved in:
89
Auslandsinvestitionen der Entwicklungsländer als Instrument zur Erschließung europäischer Märkte : dargestellt am Beispiel koreanischer Unternehmen
Park, Sang-kyu
-
1994
Persistent link: https://www.econbiz.de/10000893803
Saved in:
90
Selection of specific target countries for Finnish jewellery exporters
Mäkinen, Helena
-
1993
Persistent link: https://www.econbiz.de/10000894563
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
