Essentials of global marketing
Svend Hollensen
| Year of publication: |
2008
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a] : Pearson Education |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 494 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Shortened version of: Global marketing. 4th ed. 2007 Includes bibliographical references and index 0806 |
| ISBN: | 978-0-273-71784-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003685464