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Strategic integrated marketing...
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Strategisches Management
39,014
Strategic management
32,620
Marketing
29,163
Markenführung
17,004
Brand management
16,982
Marketingmanagement
16,903
Marketing management
16,085
Kommunikation
12,672
Konsumentenverhalten
11,285
Consumer behaviour
11,272
Theorie
11,068
Theory
10,958
Öffentlichkeitsarbeit
9,796
Communication
9,585
Public relations
8,886
Deutschland
8,736
Germany
7,780
Markenimage
7,365
Brand image
7,202
USA
5,867
Beziehungsmarketing
5,576
Relationship marketing
5,572
Markenartikel
5,566
United States
5,536
Brand
5,508
Unternehmenserfolg
4,702
Firm performance
4,504
Management
3,868
Unternehmen
3,839
Social Web
3,764
Social web
3,760
Innovation
3,670
Corporate Social Responsibility
3,458
Corporate social responsibility
3,385
Online-Marketing
3,375
Internet marketing
3,295
Innovationsmanagement
3,209
Multinationales Unternehmen
3,208
SME
3,185
KMU
3,176
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Undetermined
24,980
Free
19,863
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Book / Working Paper
61,281
Article
58,395
Journal
791
Other
529
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Article in journal
39,592
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39,592
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14,112
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14,112
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6,664
Graue Literatur
6,139
Non-commercial literature
6,139
Thesis
5,045
Collection of articles of several authors
4,317
Sammelwerk
4,317
Working Paper
3,919
Arbeitspapier
3,667
Aufsatzsammlung
2,945
Case study
2,657
Fallstudie
2,657
Lehrbuch
2,559
Textbook
2,171
Dissertation u.a. Prüfungsschriften
1,748
Bibliografie enthalten
1,587
Bibliography included
1,587
Konferenzschrift
1,494
Ratgeber
1,032
Guidebook
964
Conference proceedings
759
Reprint
705
Handbook
489
Handbuch
489
Conference paper
424
Konferenzbeitrag
424
Bibliographie
384
Glossar enthalten
302
Glossary included
302
Festschrift
284
Fallstudiensammlung
254
Collection of articles written by one author
249
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249
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196
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194
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189
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189
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English
79,574
German
29,655
Undetermined
10,153
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584
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239
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235
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156
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142
Dutch
59
Swedish
59
Romanian
51
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48
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40
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25
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16
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16
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14
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14
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13
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11
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9
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6
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4
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4
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2
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2
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Bruhn, Manfred
354
Meffert, Heribert
330
Kotler, Philip
283
Esch, Franz-Rudolf
181
Burmann, Christoph
178
Pepels, Werner
178
Homburg, Christian
172
Wiedmann, Klaus-Peter
139
Tomczak, Torsten
122
Bauer, Hans H.
116
Huber, Frank
115
Sheth, Jagdish N.
115
Zerfaß, Ansgar
109
Baumgarth, Carsten
106
Melewar, T. C.
106
Belz, Christian
102
Fritz, Wolfgang
101
Ahlert, Dieter
98
Tadajewski, Mark
97
Irwin, Scott H.
94
Kirchgeorg, Manfred
94
Keller, Kevin Lane
91
Backhaus, Klaus
86
Kaiser, Harry M.
86
Vrontis, Demetris
80
Hitt, Michael A.
78
Kreutzer, Ralf T.
76
Lies, Jan
76
Reinecke, Sven
74
Kleinaltenkamp, Michael
73
Herrmann, Andreas
72
Kumar, V.
72
Rugman, Alan M.
71
Brown, Stephen
67
Kraus, Sascha
67
Simon, Hermann
66
Balmer, John M. T.
65
Zentes, Joachim
65
Hinterhuber, Hans H.
64
Hunt, Shelby D.
64
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Institution
All
Springer Fachmedien Wiesbaden
612
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
National Bureau of Economic Research
136
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
131
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
IGI Global
117
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
88
Edward Elgar Publishing
81
Université Paris-Dauphine (Paris IX)
73
Office of the Chief Economist, Department of Agriculture
72
Haufe-Lexware GmbH & Co. KG
67
Springer-Verlag GmbH
64
Books on Demand GmbH <Norderstedt>
61
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
45
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
OECD
44
De Gruyter Oldenbourg
40
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
39
Harvard Graduate School of Business Administration
36
Verlag Franz Vahlen
36
Information Resources Management Association
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
W. Kohlhammer GmbH
33
Fördergesellschaft Marketing an der Universität Augsburg
32
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Published in...
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SpringerLink / Bücher
1,708
Journal of business research : JBR
1,346
The journal of brand management : an international journal
579
Industrial marketing management : the international journal for industrial and high-tech firms
575
Springer eBook Collection
562
Europäische Hochschulschriften / 5
409
The journal of product & brand management
399
Journal of retailing and consumer services
380
Gabler Edition Wissenschaft
331
European journal of marketing : EJM
330
Journal of strategic marketing
325
Journal of marketing management : MM
308
Strategic management journal
275
Journal of business ethics : JOBE
273
Research
270
Journal of the Academy of Marketing Science
264
Springer eBook Collection / Business and Economics
257
Harvard business review : HBR
240
Journal of marketing
236
Management science : journal of the Institute for Operations Research and the Management Sciences
236
Harvard-Business-Manager : das Wissen der Besten
235
Technological forecasting & social change : an international journal
234
Corporate communications : an international journal
233
Journal of marketing communications
232
Marketing intelligence & planning
223
Business horizons
214
Journal of Food Distribution Research
208
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
204
Lehrbuch
195
The journal of business & industrial marketing
194
Long range planning : LRP ; international journal of strategic management
191
International journal of hospitality management
190
Journal of business strategy
189
Marketing theory
188
Psychology & marketing
184
Asia Pacific journal of marketing and logistics
173
Management decision : MD
167
Business strategy and the environment
164
Journal of communication management : an international journal
152
Cogent business & management
151
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Source
All
ECONIS (ZBW)
97,026
USB Cologne (EcoSocSci)
14,657
RePEc
6,616
BASE
1,901
EconStor
468
USB Cologne (business full texts)
188
OLC EcoSci
84
ArchiDok
35
Other ZBW resources
21
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120,941
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date (oldest first)
120941
Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbu...
Bhat, Mehvish
;
Agrawal, Ankur
;
Barmpas, Michail V.
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
3
,
pp. 217-238
Persistent link: https://www.econbiz.de/10014555829
Saved in:
120942
Managing discontinuous strategic change : the learning-action approach
Ansoff, H. Igor
- In:
Understanding and managing strategic change : …
,
(pp. 5-31)
.
1982
Persistent link: https://www.econbiz.de/10001835744
Saved in:
120943
Managing discontinuous strategic change, the learning-action approach
Ansoff, H. Igor
-
1983
Persistent link: https://www.econbiz.de/10001835760
Saved in:
120944
Causal configurations of SME strategic renewal in crisis : qualitative comparative analysis (QCA) of Quebec entrepreneurs amid COVID-19
Wang, Yihan
;
Turkina, Ekaterina
;
Khoury, Samantha
; …
- In:
Entrepreneurship and regional development : an …
36
(
2024
)
5/6
,
pp. 745-774
Persistent link: https://www.econbiz.de/10014559141
Saved in:
120945
Organizational ambidexterity in young SMEs? : the incompatibility of entrepreneurial orientation and process improvement
Raalskov, Jesper
;
Schlichter, Jakob
;
Haug, Anders
; …
- In:
Entrepreneurship and regional development : an …
36
(
2024
)
7/8
,
pp. 1096-1117
Persistent link: https://www.econbiz.de/10014559213
Saved in:
120946
Swachh Bharat mission: awareness strategies, implementation and issues
Rajasekhar, Durgam
;
Reddy, R. Manjula
-
2023
Persistent link: https://www.econbiz.de/10014556591
Saved in:
120947
Going with the gut : exploring top management team intuition in strategic decision-making
Shepherd, Neil Gareth
;
Lou, Bowen
;
Rudd, John M.
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556669
Saved in:
120948
Lean-Management und CIM aus Sicht der strategischen Unternehmensführung
Rollberg, Roland
-
1996
Persistent link: https://www.econbiz.de/10000565413
Saved in:
120949
Seeking synergy : the role of organizational learning in corporate diversification strategies
Schmiedeberg, Armin
-
1995
Persistent link: https://www.econbiz.de/10000565473
Saved in:
120950
The strategy of multinational enterprise : organisation and finance
Brooke, Michael Zachary
;
Remmers, H. Lee
-
1970
Persistent link: https://www.econbiz.de/10000570606
Saved in:
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