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Ethical marketing: Singapore, Malaysia and Thailand
Bang, Nguyen; Chen, Cheng-Hao Steven; Wu, Meng-Shan; … - In: Ethical and social marketing in Asia : incorporating …, (pp. 55-79). 2015
Persistent link: https://www.econbiz.de/10011477438
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The importance of brand power : a review of the European car market
Melewar, T. C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
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Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd; Melewar, T. C. - In: Journal of Asia Pacific business 3 (2001) 2, pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
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Can Swiss multinational corporations be considered truly global firms?
Melewar, T. C.; Osborne, Luc - In: The European business journal 15 (2003) 1, pp. 24-34
Persistent link: https://www.econbiz.de/10001841389
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Social Constructionism and the Justifications for Investigating the Meaning of Corporate Identity Through this Lens
Otubanjo, Olutayo - 2008
Persistent link: https://www.econbiz.de/10012722625
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios; Cherifi, Barbora; Melewar, T. C. - In: Journal of destination marketing & management 19 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
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Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.; Dennis, Charles; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 3-8). 2022
Persistent link: https://www.econbiz.de/10012609365
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Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: Building corporate identity, image and reputation in …, (pp. 140-168). 2022
Persistent link: https://www.econbiz.de/10012609379
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022
Persistent link: https://www.econbiz.de/10012609400