Rodríguez-Díaz, Manuel; Rodríguez-Díaz, Rosa; … - In: Administrative Sciences : open access journal 8 (2018) 3/51, pp. 1-18
This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...