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CAQDAS: a supplementary tool for qualitative market research
Rettie, Ruth; Robinson, Helen; Radke, Anja; Ye, Xiajiao - In: Qualitative market research : an international journal 11 (2008) 1, pp. 76-88
Persistent link: https://www.econbiz.de/10009853804
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CAQDAS: a supplementary tool for qualitative market research
Rettie, Ruth; Robinson, Helen; Radke, Anja; Ye, Xiajiao - In: Qualitative Market Research: An International Journal 11 (2008) 1, pp. 76-88
Purpose – The aims of the paper are twofold: to assess the usage of Computer Assisted Qualitative Data Analysis (CAQDAS) in the UK market research industry; and to evaluate the use of CAQDAS as a supplement to paper‐coding in market research. Design/methodology/approach – CAQDAS usage was...
Persistent link: https://www.econbiz.de/10014987180
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The role of situational variables in online grocery shopping in the UK
Robinson, Helen; Dall'Olmo Riley, Francesca; Rettie, Ruth; … - In: The marketing review 7 (2007) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10003451070
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The role of situational variables in online grocery shopping in the UK
Robinson, Helen; Dall'Olmo Riley, Francesca; Rettie, Ruth; … - In: The marketing review 7 (2007) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10009853094
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Are you experienced? : British evidence on age-earnings profiles
Robinson, Helen - In: Applied economics 35 (2003) 9, pp. 1101-1115
Persistent link: https://www.econbiz.de/10001761580
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Wrong side of the track? : The impact of the minimum wage on gender pay gaps in Britain
Robinson, Helen - In: Oxford bulletin of economics and statistics 64 (2002) 5, pp. 317-448
Persistent link: https://www.econbiz.de/10001741981
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Multiple media use, polychronicity and multitasking : a review of literature and proposed research directions
Robinson, Helen - In: The marketing review 16 (2016) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10011642087
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Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth; Burchell, Kevin; Riley, Debra - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
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Online grocery shopping : the influence of situational factors
Hand, Chris; Dall'Olmo Riley, Francesca; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1205-1219
Persistent link: https://www.econbiz.de/10009525799
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Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matt - In: Contemporary issues in social marketing, (pp. 158-172). 2013
Persistent link: https://www.econbiz.de/10011431933