Normalising green behaviours : a new approach to sustainability marketing
Year of publication: |
2012
|
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Authors: | Rettie, Ruth ; Burchell, Kevin ; Riley, Debra |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 3/4, p. 420-444
|
Subject: | Öko-Marketing | Green marketing | Social Marketing | Social marketing | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
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