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Decades of research on market entry modes : what do we really know about external antecedents of entry mode choice?
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Journal of international management 16 (2010) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10003975173
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A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Swoboda, Bernhard; Jager, Martin; Morschett, Dirk; … - In: Research on knowledge, innovation and internationalization, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003947163
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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Rollen von Auslandseinheiten : Entwicklung einer umfassenden Typologie
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Außenhandel im Wandel : Festschrift zum 60. Geburtstag …, (pp. 177-196). 2011
Persistent link: https://www.econbiz.de/10009305925
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Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
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Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; … - In: Business & society 55 (2016) 4, pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
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Herausforderungen des Handelsmanagements
Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk; … - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 1-18). 2012
Persistent link: https://www.econbiz.de/10009738022
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Entry modes for manufacturers' international after-sales service: analysis of transaction-specific, firm-specific and country-specific determinants
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 525-549
Persistent link: https://www.econbiz.de/10003782227
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Mega-Trends 2030+ : der Handel auf dem Weg in ein neues Zeitalter
Foscht, Thomas (ed.); Morschett, Dirk (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012209391
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European Retail Research : 2013, Volume 27, Issue II
Foscht, Thomas - 2015
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...
Persistent link: https://www.econbiz.de/10012402218