Environmental and social responsibility issues as in all of the work reviewed here reflects the need for marketing research; from business ethics to the International Business Handbook , on the practicalities of doing business globally.

In the changing market environment it is necessary even for small and medium‐sized companies to build long‐term relationships in order to survive and to be competitive in the marketplace. The process of building relationships is a demanding and complex task, especially if it is done in an...

This article presents a study of the link between strategy competence and performance in the context of international market entry. The concept of strategy competence encompasses international market entry and business relatedness. It is assumed that efforts of a firm to establish a business in...

This paper reviews and critiques the standardization debate in international advertising strategy. First, the paper identifies the standardization, adaptation and compromise schools of advertising including their advantages and disadvantages and then presents some of the contingency models with...

Purpose – The purpose of this paper is to address questions policymakers, working in a global marketplace, might ask about ethical and theological considerations of ambiguities or uncertainties of justice issues in the global markets in which they operate. Design/methodology/approach – The...

Purpose – The main purpose of this article is to identify some emergent issues when sustainability is introduced into global value chains. These issues deal with the conditions under which a sustainable global value chain might gain international competitiveness. Design/methodology/approach...

Purpose – The purpose of this paper is to describe a case that looks at how an innovative plastics packaging company in Portugal integrates itself into the value chain of company clients. The pedagogical objectives are: to present a success case in technological, processes and business...

Purpose – The purpose of this paper is to provide a multi‐criteria bidding evaluation model based on Istanbul 2010 PR selection problem to strike a balance among conflicting criteria and to aggregate opinions held by a group of decision makers. Design/methodology/approach – In the study,...

Pricing is a primary factor in international business success. Conventional price definitions are too narrow and a wider definition, taking account of intangible as well as tangible product qualities, is more applicable. A firm needs to know the identities and strengths of its competitors. It...

Social Impact Assessment (SIA) is a type of mandated research which is typically implemented during the planning stages of development projects. Unfortunately, such data are often merely used to evaluate the viability of projects, and are seldom consulted as secondary sources of information once...