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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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Supply chain coordination with customer returns and retailer's store brand product
Li, Wei; Chen, Jing; Chen, Bintong - In: International journal of production economics 203 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
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Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi; Foscht, Thomas; Eisingerich, Andreas B; … - In: Industrial marketing management : the international … 71 (2018), pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
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Private label brands : a relationship perspective
Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
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Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267617
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Business to business relationship management in flexible packaging industry of Bangladesh
Das, Bacchu Kumar; Sharma, Sandhir - In: Focus : journal of international business 6 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012314031
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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812