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The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries

Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

Persistent link: https://www.econbiz.de/10014439742

Effective long-term relationship management strategies to enhance value co-creation among business partners

Kanyarat Sukhawatthanakun - In: Journal for international business and entrepreneurship … 15 (2023) 2, pp. 263-294

Persistent link: https://www.econbiz.de/10014424732

The evolution of B2B strategies in the rise of value co-creation and service management

Chowdhury, Naushaba; Balaraman, Pravin; Liu, Jonathan - In: Journal of strategy and management 16 (2023) 4, pp. 708-732

Persistent link: https://www.econbiz.de/10014433014

B2B customer journeys : conceptualization and an integrative framework

Purmonen, Arttu; Jaakkola, Elina; Terho, Harri - In: Industrial marketing management : the international … 113 (2023), pp. 74-87

Persistent link: https://www.econbiz.de/10014433603

Value-based selling capability : antecedents and implications for B2B sales performance

Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418

Persistent link: https://www.econbiz.de/10014447809

Marketing management : a relationship approach

Hollensen, Svend - 2010 - 2. ed

Persistent link: https://www.econbiz.de/10013481864

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Neeb, Hans-Peter - 2023

The new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program --...

Persistent link: https://www.econbiz.de/10013504735

Digitalizing customer journeys in B2B markets

Lundin, Lisa; Kindström, Daniel - In: Journal of business research : JBR 157 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014229582

Better to be the same or different? : paired customer and selling orientations and their impact on the exploitation of relationship-specific investments (RSIs) in dyads

Zerbini, Fabrizio; Miceli, Gaetano; De Carlo, Manuela - In: European management journal 42 (2024) 3, pp. 385-396

Persistent link: https://www.econbiz.de/10015053178

One-to-one web marketing : build a relationship marketing strategy one customer at a time

Allen, Cliff - 2001 - 2nd ed

A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition,...

Persistent link: https://www.econbiz.de/10012672677