Marketing management : a relationship approach
Svend Hollensen
| Year of publication: |
2010 ; 2. ed
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxv, 656 S. Ill., graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Previous ed.: 2003. - Includes bibliographical references and index |
| ISBN: | 978-0-273-70683-0 ; 0-273-70683-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481864