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Mass Customized Communication: Innovation durch kundenindividuelle Massenkommunikation
Möhlenbruch, Dirk; Schmieder, Ulf-Marten - 2001
Persistent link: https://www.econbiz.de/10001592586
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Das IP-basierte Customer Interaction Center als strategisches Instrument im Vertrieb
Füsgen, Ignaz; Höfer, Dieter - In: Roadmap to E-Business : wie Unternehmen das Internet …, (pp. 822-847). 2002
Persistent link: https://www.econbiz.de/10001702911
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Strategic design of interactive recommender systems
Spiekermann, Sarah; Christ, Mario - In: Economics and the Internet : proceedings from the Third …, (pp. 43-53). 2000
Persistent link: https://www.econbiz.de/10001691423
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Interactive Marketing : Unternehmen im Dialog mit ihren Kunden
Weber, Andreas; Rösger, Jürgen - 2002
Persistent link: https://www.econbiz.de/10001629851
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Conversational realities : five studies of user interactions as sources of innovation
Lundkvist, Anders - 2003
Persistent link: https://www.econbiz.de/10002060711
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Vom Broadcast zum Personalcast : ökonomische Potenziale der Individualisierung audiovisueller Medienprodukte
Hermann, Michael - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001674769
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Interaktions-Revolution im Bankmanagement
Walter, Thomas - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001591577
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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza; Jahangard, Mahshid; Torres, Ivonne M.; … - In: Journal of consumer marketing 39 (2022) 2, pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581930