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Interactive strategy formation...
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271
Mass Customized Communication: Innovation durch kundenindividuelle Massenkommunikation
Möhlenbruch, Dirk
;
Schmieder, Ulf-Marten
-
2001
Persistent link: https://www.econbiz.de/10001592586
Saved in:
272
Das IP-basierte Customer Interaction Center als strategisches Instrument im Vertrieb
Füsgen, Ignaz
;
Höfer, Dieter
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 822-847)
.
2002
Persistent link: https://www.econbiz.de/10001702911
Saved in:
273
Strategic design of interactive recommender systems
Spiekermann, Sarah
;
Christ, Mario
- In:
Economics and the Internet : proceedings from the Third …
,
(pp. 43-53)
.
2000
Persistent link: https://www.econbiz.de/10001691423
Saved in:
274
Interactive Marketing : Unternehmen im Dialog mit ihren Kunden
Weber, Andreas
;
Rösger, Jürgen
-
2002
Persistent link: https://www.econbiz.de/10001629851
Saved in:
275
Conversational realities : five studies of user interactions as sources of innovation
Lundkvist, Anders
-
2003
Persistent link: https://www.econbiz.de/10002060711
Saved in:
276
Vom Broadcast zum Personalcast : ökonomische Potenziale der Individualisierung audiovisueller Medienprodukte
Hermann, Michael
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001674769
Saved in:
277
Interaktions-Revolution im Bankmanagement
Walter, Thomas
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001591577
Saved in:
278
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
279
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
280
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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