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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
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Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz; Latif, Tayyaba; Aslam, Faheem; … - In: International journal of electronic marketing and … 13 (2022) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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A causal relationship among the key factors of supplier relationship management : a fuzzy DEMATEL approach
Pothal, Lalit Kumar; Tripathy, Sushanta; Dash, Aishwarya - In: International journal of procurement management 13 (2020) 3, pp. 383-396
Persistent link: https://www.econbiz.de/10012254521
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The role of environmental cooperation and collaboration in supplier relationship management
Sosnowski, Piotr Cezary - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 15 (2019) 3, pp. 331-339
Persistent link: https://www.econbiz.de/10012155381
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Determinants of Thailand's MICE industry organisational effectiveness
Songsiri Bandhuseve; Sunpasit Limnararat; Sorasak Tangthong - In: Journal for global business advancement : JGBA 10 (2017) 4, pp. 415-439
Persistent link: https://www.econbiz.de/10011818408
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Understanding effective factors affecting brand equity
Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...
Persistent link: https://www.econbiz.de/10014433771
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567