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The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction
Lim, Sarah; Van Osselaer, Stijn M. J.; Goodman, Joseph K.; … - In: Journal of retailing 100 (2024) 2, pp. 316-329
Persistent link: https://www.econbiz.de/10015065226
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Hedonic adaptation to preferential treatment : the moderating effect of the structural characteristics of loyalty programs
Fu, Xiaorong; Ren, Xiangming - In: Nankai business review international 15 (2024) 3, pp. 390-416
Persistent link: https://www.econbiz.de/10015065347
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Strengthening customer loyalty through financial satisfaction in the banking industry
Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Nankai business review international 15 (2024) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10015065357
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Significance of knowledge management process and customer relationship management for stimulating innovation capability : empirical analysis, PLS-SEM approach
Zia, Umair; Zhang, Jianhua; Xiaoyun, Du; Jinyan, Liu - In: International journal of knowledge management studies : … 15 (2024) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10015065358
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Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda; Becker, Jan U.; Barrot, Christian - In: Journal of retailing 100 (2024) 2, pp. 256-273
Persistent link: https://www.econbiz.de/10015065179
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Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
El-Manstrly, Dahlia; Herhausen, Dennis; Guha, Abhijit; … - In: Journal of retailing 100 (2024) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10015065218
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The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung - In: International journal of services and operations … 48 (2024) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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Connected digitally and dedicated loyally : the features and impact of internal online events on employee outcomes
Sinitsyna, Elena - In: Management research review 47 (2024) 10, pp. 1520-1551
Persistent link: https://www.econbiz.de/10015065453
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Digitalization of marketing as an innovation tool for customers’ evaluation
Parkhomenko, Nataliia; Starchon, Peter - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 120-130
Persistent link: https://www.econbiz.de/10014577938
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What happens after product rebranding : understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty
Mensah, Isaac; Brew, Yaw - In: African journal of economic and management studies 15 (2024) 3, pp. 366-379
Persistent link: https://www.econbiz.de/10015064567