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Europa : Daten, Fakten, Trends
1993
Persistent link: https://www.econbiz.de/10000882951
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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Implicit cooperation in a market share attraction advertising game
Monahan, George E. - 1994
Persistent link: https://www.econbiz.de/10000885247
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Alcohol advertising and motor vehicle fatalities
Saffer, Henry - 1994
Persistent link: https://www.econbiz.de/10000888655
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Advertising fee in business-format franchising
Desai, Preyas - 1994 - Rev
Persistent link: https://www.econbiz.de/10000893034
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Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna - 1994
Persistent link: https://www.econbiz.de/10000893456