section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.

From misfortune to mainstream: the evolving nature of representations of disability in advertising -- Money maker, piss taker: charity sadvertising and non disabled "saviours" -- Masking madness: pathologizing portrayals of mental health issues in advertising -- Crossing the (tag)line: when...

Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical...

Figures and tables, Acknowledgments, About the author, PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG, Introduction, 1: Infuencing people: myths and mechanisms, 2: Image and reality: seeing things in different ways, 3: Subliminal advertising: the biggest myth of all, 4: Conformity:...

pt. 1. The starting box : using the past to hypothesize the future -- pt. 2. The black box : understanding the cognitive processing of rhetoric -- pt. 3. The gift box : examining the structure of style -- pt. 4. The toolbox : unpacking the inquiry process.

unit 1. Introduction to marketing communications -- unit 2. Marketing communications mixes -- unit 3. The marketing communications industry -- unit 4. Relationships and marketing communications -- unit 5. Marketing channels -- unit 6. Communication strategies and the international context --...