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Kaiser, Harry M.
60
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48
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29
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Sethi, Suresh
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Zaccour, Georges
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Diehl, Sandra
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Yoon, Sukki
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21
Huh, Jisu
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Mueller, Barbara
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
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Campbell, Colin L.
17
Carlson, Les
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Dens, Nathalie
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Jullien, Bruno
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Kloss, Ingomar
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Nilssen, Tore
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Prasad, Ashutosh
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IP Deutschland GmbH <Köln>
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
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167
Journal of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
92
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83
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82
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82
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Journal of historical research in marketing
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66
Journal of promotion management : innovations in planning and applied research
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62
SpringerLink / Bücher
62
NBER working paper series
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
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Journal of global marketing
32
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ECONIS (ZBW)
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EconStor
78
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ArchiDok
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RePEc
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16421
Advertising in contemporary consumer culture
De Burgh-Woodman, Helene
-
2018
Persistent link: https://www.econbiz.de/10011812942
Saved in:
16422
Grundlagen der Bankenwerbung aus verhaltenswissenschaftlicher Sicht
Wünsche, Gert
-
1982
Persistent link: https://www.econbiz.de/10000053233
Saved in:
16423
Die freiwillige Selbstkontrolle der
Werbung
: Rechtstatsachen, Rechtsvergleichung, internationale Bestrebungen
Brandmair, Lothar
-
1978
Persistent link: https://www.econbiz.de/10000063442
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