Vardis, Harry; Vasa‐Sideris, Sandra - In: Journal of Business & Industrial Marketing 15 (2000) 2/3, pp. 163-169
Creativity is essential to the development of positioning strategies. However, for these creative solutions to be … creativity, the PISCES SM Process (plan, imagine, select, create, evaluate, start) is a guided creative process that leads to … an overview of the steps in the PISCES SM Process including some of the creativity tools used and presents an example of …