The impact of creative competence and project management on longevity of the client-advertising agency relationship
Year of publication: |
2016
|
---|---|
Authors: | Levin, Elizabeth ; Thaichon, Paramaporn ; Quach, Thu Nguyen |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 31.2016, 2, p. 274-286
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Creativity | Advertising | Customer loyalty | Advertising agencies |
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