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Entwicklung einer Marketing-Konzeption für universitäres Fundraising
Reinhard, Karin; Osburg, Thomas - In: Management-Handbuch Bildungssponsoring : Grundlagen, …, (pp. 301-313). 2006
Persistent link: https://www.econbiz.de/10003353586
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Instrumente des Hochschulmarketing
Reckenfelderbäumer, Martin; Kim, Seon-Su - In: Hochschulmarketing, (pp. 93-128). 2009
Persistent link: https://www.econbiz.de/10003839417
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Branding von Hochschulen
Haes, Julia; Voss, Rödiger - In: Hochschulmarketing, (pp. 129-161). 2009
Persistent link: https://www.econbiz.de/10003839419
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Wertkettenkonzepte im Science-to-Business Marketing
Baaken, Thomas; Kesting, Tobias - In: Hochschulmarketing, (pp. 181-200). 2009
Persistent link: https://www.econbiz.de/10003839427
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Geomarketing von Hochschulen - ein neuer Ansatz
Langer, Markus F.; Stuckrad, Thimo von - In: Hochschulmarketing, (pp. 201-219). 2009
Persistent link: https://www.econbiz.de/10003839431
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Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.; Jubenville, Colby; Goss, Benjamin - In: Journal of marketing for higher education 19 (2009) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
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A longitudinal study of changes in marketing practices at private Christian colleges
Schee, Brian A.Vander - In: Journal of marketing for higher education 19 (2009) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10003865240
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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Advertising universities : re-presenting complex products in a difficult marketplace
MacRury, Iain; Hawkin, Sarah - In: The advertising handbook, (pp. 148-161). 2009
Persistent link: https://www.econbiz.de/10003851913
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The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney; Knepper, Brenda - In: International journal of nonprofit and voluntary sector … 15 (2010) 2, pp. 137-156
Persistent link: https://www.econbiz.de/10003978458