The California State University : a case on branding the largest public university system in the US
Kirti Sawhney Celly and Brenda Knepper
| Year of publication: |
2010
|
|---|---|
| Authors: | Celly, Kirti Sawhney ; Knepper, Brenda |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 15.2010, 2, p. 137-156
|
| Subject: | Hochschule | Higher education institution | Markenimage | Brand image | Nonprofit-Marketing | Nonprofit marketing | Markenführung | Brand management | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978458