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Corporate image research revie...
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Subject
All
Image
617
image
207
Consumer behaviour
113
Unternehmen
92
Konsumentenverhalten
81
Markenimage
80
Corporate reputation
77
Brand image
76
Firmenimage
72
Deutschland
69
Öffentlichkeitsarbeit
57
Public relations
50
Customer satisfaction
49
Marketing
47
Reputation
47
Brand management
44
Service quality
43
Beziehungsmarketing
41
Markenführung
41
Relationship marketing
41
Kundenzufriedenheit
40
Germany
39
Tourism marketing
35
Dienstleistungsqualität
34
Tourismusmarketing
34
Tourism
29
reputation
27
Tourismus
26
Destination management
25
Designation of origin
24
Destinationsmanagement
24
Herkunftsbezeichnung
24
IMAGE
22
USA
22
Corporate Identity
21
Corporate social responsibility
21
Holiday behaviour
21
Urlaubsverhalten
21
identity
21
Corporate Social Responsibility
20
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Online availability
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Undetermined
260
Free
196
Type of publication
All
Article
525
Book / Working Paper
315
Journal
2
Type of publication (narrower categories)
All
Article in journal
202
Aufsatz in Zeitschrift
202
research-article
85
Hochschulschrift
48
Thesis
37
Dissertation u.a. Prüfungsschriften
29
Graue Literatur
24
Non-commercial literature
24
Article
20
Working Paper
19
review-article
16
Collection of articles of several authors
13
Sammelwerk
13
Arbeitspapier
12
Aufsatzsammlung
12
Aufsatz im Buch
10
Book section
10
Konferenzschrift
6
case-report
6
Bibliografie enthalten
5
Bibliography included
5
Conference paper
4
Conference proceedings
4
Konferenzbeitrag
4
Bibliographie
3
non-article
3
Fallstudiensammlung
2
conceptual-paper
2
review
2
viewpoint
2
Amtsdruckschrift
1
Beispielsammlung
1
Book Part
1
Case study
1
Collection of articles written by one author
1
Conference Paper
1
Fallstudie
1
Forschungsbericht
1
Government document
1
Guidebook
1
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Language
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English
435
German
195
Undetermined
194
French
10
Lithuanian
6
Spanish
3
Russian
2
Bulgarian
1
Kazakh
1
Portuguese
1
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Author
All
Drengner, Jan
6
Gil Saura, Irene
6
Melewar, T. C.
6
Tan, Jonathan H. W.
6
Grieve, Deborah
5
Birkigt, Klaus
4
Burmann, Christoph
4
Foroudi, Pantea
4
Hautzinger, Henrik
4
Johannsen, Uwe
4
Kritikos, Alexander S.
4
Mitra, Nayan
4
Schaefer, Katharina
4
Spiller, Achim
4
Bergler, Reinhold
3
Dabija, Dan Cristian
3
Dinnie, Keith
3
Han, Heesup
3
Henseler, Reinhold
3
Hutter, Katharina
3
Jaroszewicz, Ania
3
Oppong, Peter Kwasi
3
Pesqueux, Yvon
3
Schwarz, Uta
3
Taranova, Natalya V.
3
Wiedmann, Klaus-Peter
3
Abrudan, Ioana-Nicoleta
2
Ackerman, Laurence D.
2
Akhtar, Asif
2
Ala-Heikkilä, Virpi
2
Allexi, Katia
2
Anghel, Laurentiu-Dan
2
Anish, M. N.
2
Antonoff, Roman
2
Areiza-Padilla, Jose Andres
2
Ashworth, Gregory J.
2
Astrini, Nidya Judhi
2
Auruškevičienė, Viltė
2
Bakti, I Gede Mahatma Yuda
2
Balderjahn, Ingo
2
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Institution
All
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
3
Springer Fachmedien Wiesbaden
3
Université Paris-Dauphine (Paris IX)
3
Deutsche Landwirtschafts-Gesellschaft
2
Deutscher Quality-Circle-Kongress <8, 1989, Köln>
2
HAL
2
Keleti Károly Gazdasági Kar, Óbudai Egyetem
2
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
2
Vytautas Magnus University
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Bernard Hodes Group <New York, NY>
1
Chartered Institute of Marketing
1
Comité Français pour l'UNICEF / Groupe Consultatif
1
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
1
DLG-Wintertagung <2016, München>
1
Department of Economics, National University of Ireland
1
Deutsche Public-Relations-Gesellschaft
1
Deutsche Quality-Circle-Gesellschaft
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutsches Institut für Altersvorsorge <Köln>
1
Duesseldorf University of Applied Sciences
1
Economics Research, World Bank Group
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Generaldirektion Bildung und Kultur
1
Faculdade de Economia, Universidade do Porto
1
Facultatea de Finante şi Banci, Universitatea Spiru Haret
1
Fondazione ENI Enrico Mattei (FEEM)
1
ISM University of Management and Economics
1
Institut für Betriebswirtschaftliche Risikoforschung und Versicherungswirtschaft <München>
1
Institute for the Study of Labor (IZA)
1
Intercultural Dialogue <2002, Brüssel>
1
International Conference Network Societies and Postindustrial Identities <2005, Tübingen>
1
International European Forum on Innovation and System Dynamics in Food Networks
1
Lithuanian University of Agriculture
1
Mykolas Romeris University
1
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
1
Siauliai University
1
Southern Agricultural Economics Association - SAEA
1
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Published in...
All
European Journal of Marketing
15
International Journal of Bank Marketing
9
International Marketing Review
9
Worldwide Hospitality and Tourism Themes
9
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
7
Journal of travel and tourism marketing
7
SpringerLink / Bücher
7
International journal of hospitality management
6
Journal of Services Marketing
6
IO-Management-Zeitschrift
5
International Journal of Retail & Distribution Management
5
Journal of Islamic marketing
5
Journal of business research : JBR
5
Marketing Intelligence & Planning
5
Tourism management : research, policies, practice
5
Бизнес Информ
5
Asia Pacific Journal of Marketing and Logistics
4
Corporate Communications: An International Journal
4
ESOMAR WAPOR congress : [papers
4
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
4
International Journal of Culture, Tourism and Hospitality Research
4
Journal of Consumer Marketing
4
Journal of Product & Brand Management
4
Journal of business strategy
4
Journal of retailing and consumer services
4
MPRA Paper
4
Research
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Acta Carolus Robertus
3
Apas Papers
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Business Inform
3
Business horizons
3
Cuadernos de Gestión
3
Die Bank
3
Economics Papers from University Paris Dauphine
3
European research studies
3
IZA Discussion Papers
3
Interdisziplinäre Stadtforschung
3
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
3
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Source
All
ECONIS (ZBW)
403
USB Cologne (EcoSocSci)
132
RePEc
130
Other ZBW resources
121
EconStor
30
BASE
16
USB Cologne (business full texts)
10
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111
Zwei Fallbeispiele
Schwabenthan, Otto
- In:
Industriewerbung : Praxis der Marktkommunikation für …
,
(pp. 101-116)
.
1981
Persistent link: https://www.econbiz.de/10003675649
Saved in:
112
Measuring images of foreign products
Ofir, Chezy
;
Lehmann, Donald R.
- In:
The Columbia journal of world business : publ. …
21
(
1986
)
2
,
pp. 105-108
Persistent link: https://www.econbiz.de/10003615874
Saved in:
113
Das Unternehmensbild (corporate identity) bei Banken
Humpert, Manika
-
1983
Persistent link: https://www.econbiz.de/10003583289
Saved in:
114
Hat Ihr Unternehmen einem "guten Ruf"? : ein verkanntes Signalinstrument d. Unternehmenspolitik
Hug, Werner C.
- In:
IO-Management-Zeitschrift
54
(
1985
)
3
,
pp. 109-113
Persistent link: https://www.econbiz.de/10003583390
Saved in:
115
How corporate
image
research is used
Bevis, Joseph C.
- In:
ESOMAR WAPOR congress : [papers
,
(pp. 233-249)
.
1967
Persistent link: https://www.econbiz.de/10003492081
Saved in:
116
Building the
image
: an essential marketing stratagem
Heidingsfied, M. S.
- In:
New directions in marketing
,
(pp. 133-144)
.
1965
Persistent link: https://www.econbiz.de/10003574975
Saved in:
117
The Company
image
as perceived by company personnel
Kennedy, S. H.
-
1971
Persistent link: https://www.econbiz.de/10003600149
Saved in:
118
Advocacy advertising and the multinational corporation
Sethi, S. Prakash
- In:
The Columbia journal of world business : publ. …
12
(
1977
)
3
,
pp. 32-46
Persistent link: https://www.econbiz.de/10003678681
Saved in:
119
Image
Wardenbach, Horst
- In:
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und …
(
1988
)
2
Persistent link: https://www.econbiz.de/10003703541
Saved in:
120
Image
: wie Kunden ihre Bank benoten
Wardenbach, Horst
- In:
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und …
(
1988
)
2
,
pp. 7-9
Persistent link: https://www.econbiz.de/10003703542
Saved in:
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